The Challenge:
As a tech-first company, MyWorkChoice relied heavily on their mobile app for operations. However, they struggled with an inefficient, manual referral process. Holly Pennington, Director of Marketing, described it as “Excel and Zapier hell” – chaotic, time-consuming, and lacking a user-friendly interface for workers.
The Solution:
MyWorkChoice integrated Staffing Referrals into their mobile app, seeking to streamline their internal processes and enhance the worker experience.
Key Results:
- Referral Program Success: 30% of MyWorkChoice workers now come through the Staffing Referrals program.
- Expanded Ambassador Network: Over 32,000 ambassadors have referred more than 19,000 candidates.
- Impressive ROI: In 2023, MyWorkChoice’s investment in referral bonuses saw significant returns, demonstrating the effectiveness of the referral program.
The Story:
MyWorkChoice is a cutting-edge staffing agency. Founded by staffing industry veterans Tana and Mike Greene, MyWorkChoice solves the long-standing problem of providing manufacturing and distribution businesses with a reliable entry-level production workforce. They do this by providing workers scheduling flexibility, which significantly reduces absenteeism and turnover.
And they do it all digitally. MyWorkChoice doesn’t have traditional recruiters. Everything happens in the MWC mobile app. As Holly Pennington, Director of Marketing at MyWorkChoice, put it, “We’re tech first. We use our app for everything, so we need it to be streamlined for our workers.”
With that in mind, MyWorkChoice went looking for an automated referral management system. “We were in Excel and Zapier hell,” said Pennington. “It was chaotic and incredibly time-consuming to track our referrals manually, and there was nothing worker-facing. We were looking for a way to improve our internal process and also give our workers a better experience.”
Staffing Referrals checked all the boxes, so MyWorkChoice decided to integrate the platform into their mobile app.
“The results have been quite impressive. About 30% of MyWorkChoice workers come from our referral program through Staffing Referrals.” ~Holly Pennington, Director of Marketing at MyWorkChoice
Staffing Referrals has significantly increased the number of referrals MyWorkChoice gets. “We’ve seen a lot more volume coming through,” Pennington said.
A deep dive into the data reveals exactly how much the referral program contributes to their bottom line. MyWorkChoice currently has a network of over 32,000 ambassadors, who have referred more than 19,000 candidates. So far, over 3,500 of these candidates have been placed, which translates to an 18.5% placement rate. And these workers usually stay on the job longer than workers from other sources (like Indeed), which leads to higher profitability.
In 2023, MyWorkChoice’s investment in referral bonuses yielded a remarkable 5x return on investment, demonstrating the effectiveness of the referral program.
“Staffing Referrals makes us more competitive because it’s so accessible and easy to use.” ~Holly Pennington, Director of Marketing at MyWorkChoice
Pennington attributes the success of the referral program to the fact that it’s streamlined in the MWC mobile app. “We often hear from workers about how easy it is. They love that they can see where their referrals are in the process. We used to get a lot of questions about that. Staffing Referrals provides visibility and clarity about the status of referrals, which helps from a worker perspective and also makes tracking and management easier for our internal staff.”
Overall, Pennington describes Staffing Referrals as “a wonderful software system that makes your referral program super easy to use and very worker-friendly.”
Benefits of Staffing Referrals:
- Streamlined Operations: Automated referral management reduces administrative burden.
- Enhanced Worker Experience: User-friendly interface improves engagement and satisfaction.
- Increased Visibility: Real-time tracking of referral statuses for both workers and staff.
- Competitive Edge: Easy-to-use system attracts and retains talent.
- Scalable Growth: Automated processes support expansion without a proportional increase in overhead
Is your referral program in need of a digital upgrade?
Book time with our referral experts to discover how Staffing Referrals can help your agency grow faster.